#MyLifeware by #InterwoodMobel - Store launch on 28th November, 2015
“A room should never allow the eye to settle in one place. It should smile at you and create fantasy.”
- Juan Montoya
Putting effort in beatifying the place where you spend your most of the time is not something new. People have been doing it since ages and usually they do it to show their personal style and creativity.
Recently, Interwood Mobel, which is Pakistan’s leading furniture, appliances & accessories brand has launched their Lifewares collection at their flagship store that opened in Dolmen Mall Clifton, Karachi.
The launch was on 28th November and they did a two-day activity where they show cased their brilliantly designed products to key opinion leaders, bloggers and the masses.
As I have always been a fan of pretty and artsy things, I have followed the activity closely and saw some cool things by the brand. Their pieces include home décor, furniture and appliances. My favorites were the paintings, wall clocks and their pretty lamps.
As Lucien Rees Roberts has said, “My idea of comfort is a good lamp to read by.”
The two day activity included a chance to be their next model, giveaways, discounts and a special tour of the store. The store was looking so beautiful and homely that nobody wanted to leave the place.
Brand Manager of Lifewares, Amna Umair, shares the vision for their brand,
“The idea of ‘Lifewares by Interwood’ is to not only sell a product to our customers but a whole experience, a while concept. We want to make it a top of mind brand for people looking for doing up or revamping their homes where they not only get the convenience but also something to suit every budget. Very soon you will be seeing us in every mall and market places, so we are accessible to just about everyone”
They have also revamped their e-store and now you can order their product online. You can get a 10% discount till December 6th, 2015. You can check the digital coverage of the event by searching for #MyLifewares on Twitter, Facebook and Instagram.
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