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Showing posts from March, 2017

#YayvoTech is the here for #UpgradingPakistan has come up with another existing sale this March (23rd to 26th) in collaboration with EasyPay. This time its upto 70% off on all tech items and the campaign is all about #UpgradingPakistan .  The items includes, smartphones, cameras, gaming consoles, televisions and other tech gadgets. They are offering great discounts and also some additional discounts for people using EasyPay as their payment option.  The highlights of #YayvoTech sale are:  Upto 70% off on mobile phones, gadgets, appliances and much more, Avail additional discounts (up to 20% off) on checking out via Easypay using either the debit/credit card option, Easypaisa account or by visiting any of the 75,000+ EasyPaisa shops across Pakistan.  Get additional discounts if you pay through Meezan Bank (flat 20% off) and UBL (flat 15% off). I saw their website for some items that I needed and found these to be on a good bargain. Here is my wish list:

DabbayWalay - A new subscription box for personal care!

If you google what a subscription box is, you will find this description, “A subscription box is a recurring, physical delivery of niche products packaged as an experience and designed to offer additional value on top of the actual retail products contained in a box. Subscription boxes are a marketing strategy and a method of product distribution.” So yeah, subscription boxes are for people who like to experiment with new products and like a good bargain deal (who doesn’t?). There are countless subscription box services available worldwide. These services cater different types of product categories, like food (drinks, desserts, cookies, vegan, tea/coffee, etc.), fashion (clothes, makeup, shoes, jewelry, etc.), heath & fitness, tech, books, stationary and several other niches. Now Pakistan is also catching up on this trend and we are seeing several new services popping up, majority of which are related to makeup and books. Dabbaywalay is also a subscription box s

10 healthy choices I learnt to make from my Amma!

I believe that parents need to make nutrition education a priority in their home environment. It's crucial for good health and longevity to instill in your children sound eating habits from an early age. - Cat Cora Parents have an unimaginably huge impact on their children’s lives and all the choices that they make. Children are like sponges and they model everything their parents do and incorporate what they see into their own lives, that’s why it is immensely important that parents set the right examples for their children. Research on attitudes indicates that parental warmth together with reasonable levels of control combine to produce positive outcomes on children’s development. But when it comes to our mothers, their impact is even greater. What they say, do and ask us to do becomes somewhat our personal manual to live life. There are so many habits that they instill in us, some knowingly and some unknowingly. These habits shape our personality and make us see t

Life in Karachi and an Insight on How to Survive

Karachi, popularly known as ‘ roshniyon ka shehr’ always has some sort of chaos trekking over it; be it political instability, social intolerance or religious differences.  The city is layered with many flavors and colors which form the very reason for its vibrancy. This large-hearted city will never turn anyone away but will surely test them with periodic trials that make survival continuingly difficult - You need to be tough, well-informed and resilient with the challenges thrown, in order to survive in this metropolis.  The Traffic This city is struck by a general urgency and a chaotic calm. Everyone is in a rush to get out from one place and reach the next in the shortest amount of time possible. And since we still haven’t figured out a way to travel at the speed of light this usually means violating basic road ethics.  Picture Source: Frankly, we don’t believe in something as clich├ęd as ‘traffic rules’; we rely on makin

#Sparkistan - Uplifting stories from The Land of the Pure!

"Everyone has the potential to become an encourager. You don't have to be rich. You don't have to be a genius. You don't have to have it all together. All you have to do is care about people and initiate."  - John C. Maxwell Atlas Battery has initiated #Sparkistan - a campaign to acknowledge some amazing Pakistanis who have made substantive contributions and are yet unrecognized. This campaign is about bringing a positive image of Pakistan into the lime light and to talk about the courage and determination of these 15 unsung heroes who have made us all proud.  #Sparkistan was lauched with a beautiful anthem.  Here are four of my favourite stories from #Sparkistan !  Nazir Sabir  Nazir Sabir is a Pakistani mountaineer born in Hunza valley. He was born in Hunza. He has climbed Mount Everest and four of the five 8000 m peaks in Pakistan, including the world's second highest mountain K2 in 1981, Gasherbrum II 8035m Broa

Big Data: How Big is it! @ DIG-IT 2017

THIS YEAR AT DIG-IT 2017: There is no question that there is a wealth of opportunities when marketers embrace big data and use the insights it gives them to reach out intelligently to their consumers. With the ability to expose people with the right ad at the right time, there is an even greater need for brilliant creative to keep the consumer engaged. This year at Dig-It, we’re bringing together a group of digital and marketing leaders to explore the future of marketing, analytics, and technology-assisted creativity to learn how marketers around the world are using data to inform successful omni-channel campaigns and how creatives leverage data to enhance their understanding of audiences. Join us for a full day energizing talks, inspiring keynotes, power pack workshops and endless networking at DIG-IT 2017. KEY TOPICS: Using data-driven advertising to engage and convert Creatively using data & insights to drive better engagement, sales and retentio