Big Data: How Big is it! @ DIG-IT 2017

There is no question that there is a wealth of opportunities when marketers embrace big
data and use the insights it gives them to reach out intelligently to their consumers. With
the ability to expose people with the right ad at the right time, there is an even greater
need for brilliant creative to keep the consumer engaged.
This year at Dig-It, we’re bringing together a group of digital and marketing leaders to
explore the future of marketing, analytics, and technology-assisted creativity to learn
how marketers around the world are using data to inform successful omni-channel
campaigns and how creatives leverage data to enhance their understanding of
Join us for a full day energizing talks, inspiring keynotes, power pack workshops and
endless networking at DIG-IT 2017.

  • Using data-driven advertising to engage and convert
  • Creatively using data & insights to drive better engagement, sales and retention
  • Innovative campaign ideas that sells
  • Turning Your Data into Assets with Data Design Thinking
  • Using Mobile Data and Insights to Create Loyal Users
  • Getting Closer to Content with Advanced Analytics
  • Trigger Mapping and Email Automation

With the expected target audience of approximately 500 people, the conference will be
attended by CEO’s, VP’s, Directors, Senior Managers and professionals from:
  • Brand Management & Marketing
  • Communication & PR
  • Ad Agency & Media Buying
  • Web Design & Online Content Development, Publishers and Technology Providers
Some of the confirmed speakers of Dig-It 2017 are: 
  • Khaled Ismail, Vice President - Communications - Middle East and Africa, Tetra Pak
  • Bart Van de Vel, Global Marketing Solutions; MENA & Pakistan, Facebook 
  • Asad Ur Rehman, Director Media, North Africa and Middle East, Unilever 
  • Babar Bhatti, Head of Digital Intelligence Practice at Shapiro+Raj, USA 
  • Omar Abedin, CEO, Starcom 
  • Rob Thurner, Lead Trainer at Google Digital Academy & MD Burn The Sky, UK 
  • Adnan Shahid, Chief Commercial Officer, PTCL
  • Aly Mustansir, Chief Marketing Officer, BankAlFalah 
  • Michael Leander, Award Winning Digital Marketing Speaker and Consultant, Denmark 
  • Faisal Usmani, Global IT Director - Big Data and Analytics at Reckitt Benckiser (TBC)
  • Shahbaz Zobairi, Executive Creative Director at MullenLowe Dubai 
  • Imtiaz Noor, Independent Marketing Consultant 
  • Badar Khushnood, Partner, Bramerz 
  • Paul Berney, Co-Founder and Managing Partner, mCordis, UK 
  • Mehwish Rafi, Founder at Third Crow - A Consumer Intelligence Company And others… 

DATE & VENUE: April 14, 2017 at Movenpick Hotel, Karachi 
TIME: 09:00am to 6:00pm 
FEES: Rs.15, 500 for PAS Members Rs.18, 500 for Non-Members 

Last day for registration March 31, 2017 

For details and registration contact: 
PAS Secretariat Tel: +92(21) 3583 6072-73 

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