Faiza Yousuf

On 20th May, 2017 we hosted our first open meetup for our community members at CED, IBA. The agenda for this event was to meet and greet other members and get to know each other better. We hosted 33 brilliant Women in Technology/Business and requested them to tell their stories and how they have overcome problems that life has thrown their way so far.

Anum Kamran (CEO – Buyon.pk) welcomed us all and asked me to put forward the agenda. The session had no moderation and we let our members talk about things that are important to them. We heard stories about career switches, domestic and social barriers, entrepreneurship as well as beating down the inner inertia. The members also talked about the present situation in Tech industry and how to add more diversity to our workplaces. Other topics included, continuing education while raising a family and ways to cope up with the fast paced life of today.


We also had a little activity planned for our participants so that they can network better. We…

Internet is one of the greatest inventions that ever happened and its ability to give access to information within no time is an amazingly powerful tool. This power has made consumers smarter and the decision to pick the right products a little more complicated which has caused a major shift in consumer behavior. As we all know that Pakistan’s eCommerce market is in a phase of exponential growth and we see so many small businesses getting access to larger markets.  


The ability to sell their products/services online has given people an opportunity to start with little or no capital which was generally required for a brick and mortar enterprise. This has also given an upswing to home based businesses as now they can reach their intended audience without spending a lot of money.



3footwear is my favorite women led small business. It’s a shoe brand for women on the go and their unique selling proposition is comfort. They have shoes that are casual, chic and comfortable. The brand started i…