Skip to main content

PakEcomConnect December, 2017 – Event Report


Pakistan eCommerce Consortium
 
is a Facebook community of a little over 350 members who work in the local eCommerce industry. It functions as a close knitted support group where members ask questions, share knowledge and opportunities and talk about the issues faced by the eCommerce players in Pakistan.


The group is run by Anum Kamran (Founder & CEO – Buyon.pk) and Kamran Shamim (CEO – Apex Solutions) and a couple of weeks ago, they announced the first ever meetup for their members which was hosted by Anum Kamran (Founder & CEO – Buyon.pk).

The meetup happened at Center for Entrepreneurial Development (Aman-CED) inside IBA’s main campus on Saturday, 16th December, 2017 and was attended by some really prominent names in the local eCommerce industry along with a special guest who flew in from Chine to attend the meetup.


The two hour long discussion touched almost all sore spots of the industry, including lack of e-payment solutions, taxation, logistics, and fraudulent practices followed by some of the local industry players where they sell low quality and counterfeit products and create a general mistrust in customers.


Abid Beli (Founder & CEO – Beliscity and Delivery Walay) spoke about his experience of starting the first ever eCommerce store in Pakistan back in 2001 and the issues that are still faced by sellers even after 16 years. Cash on Delivery is still preferred by the customers which increases risk for the seller and we still see so many cases of returned deliveries. Another dangerous trend is seeing a surge in counterfeit products sold by some e-stores, they show and charge for original products but deliver cheap knockoffs.

Saad Jangda (Founder & CEO - Symbios.pk) said that customers now have the power to make informed decisions by making comparisons and this creates a tough price-based competition among different eCommerce businesses. He spoke about his experience of starting the first Cash on Delivery offering e-store in Pakistan and their collaboration with TCS.

Shayaan Tahir (CEO –Homeshopping.pk) spoke about the challenges of managing social media and the ways in which businesses can enhance customer satisfaction by being honest and empathetic. He also mentioned that directly connecting sellers to customer can make a business lose control over product quality.

Shehzad Rah(Director – Paxi) stressed on the importance of educating customers and helping them with making informed choices. This can also help in reducing the number of returned orders and help business grow better.

Anum Kamran (Founder & CEO – Buyon.pk) shared the future goals for the community and spoke about the importance of collaboration and creating a better ecosystem so that better business models can emerge out of it. She also promised to host more meetups in the future so that members can seek advice, find mentors and create partnerships with each other.

The discussion concluded with following pointers:
  • Establishing a neutral body to monitor the progress and unethical practices/customer complaints against the business.
  • Collaborating with other business entities and federal governments for eCommerce policy framework.
  • Better Payment Solutions are on the top most priority.
  • Better logistics and tracking systems for quick delivery and feedback.
  • Improving Social Media presence and practicing active listening for gathering valuable insights.
  • Undocumented Facebook businesses and their impact on the overall industry. 



The discussion was moderated by Anum Kamran (Founder & CEO – Buyon.pk) and NoorJehan Arif (Co-Founder - Mushawar Consulting) and few other women members also attended and participated in the discussion.

Community meetups are an excellent way to create better connections and hunt for solutions and opportunities and I think this step taken by PEC was an excellent idea. Anum Kamran (Founder & CEO – Buyon.pk) and her team were an excellent host as always and they are looking for people to join in the mission.


Do you run an eCommerce business or want to start one? Join PEC right now!

Popular posts from this blog

Start your freelancing career - A step by step guide!

Image source: Google
Technology is responsible for a lot of changes in our lives and the most important change of all is how we make money for sustaining ourselves and our families. With the increase in internet penetration and cheaper hardware costs, access to freelancing opportunities has become easier and we have seen a rise in people opting to work from home and providing products/services for a wider audience. For latest stats on freelancing, see here and here.
I run a community for women who are connected to the tech industry and quite often we find our members asking questions about starting a freelancing career. We have already done a couple of webinars on this topic, but I thought it would be a good idea to create a blog-post that can help people in setting things up for starting their journey as a freelancer and a solopreneur.
Before moving to the step by step guide, I want to give you some context to this blog-post, I started my freelancing career in February 2007 and left it…

5 Outstanding WordPress Plugins Developed in South Asia!

Image source: Google
WordPress is one of the most popular and user-friendly Content Management Systems which has taken the web design and development industry by storm. We know from data that 29.6% of all websites are developed using WordPress and the number reaches over 60% when we talk about CMS based websites. It is free, easy to setup and has countless themes and plugins available that has made the whole process doable for people even without basic programming skills. From setting up blogs, to company websites and to ecommerce stores, WordPress has given power to its users and has made them hooked because of its active community and accessible support.
If you are new to WordPress, see these guides for WordPress installation and Plugin installation.

We see a similar trend of using WordPress Framework in South Asian Countries and due to the high demand of various features, plugin development has become a high growth career option. WP Users prefer to attain various capabilities for thei…

Lessons Learned in Teaching QA

Image source: Google
(Title is inspired by Lessons Learned in Software Testing, a book by Bret Pettichord, Cem Kaner, and James Marcus Bach)

Back in December 2009, I started my career as a Jnr. Quality Assurance Engineer and my role was focused on testing the applications that we were enhancing along with the maintenance of QA processes, environments and servers. It’s been almost 8 years and my role has evolved into a strategy maker but implementing QA activities is still the most favorite part of my work.
In January 2016, I was asked to teach a course on Software Quality Assurance to Computer Science undergrads and since then, I have taught three batches at two different universities. During this time, I have worked on revamping the course outline and have added some workshop facilitation techniques in our usual lecture style classes. This blog is documenting my journey to find strategies that work or don’t work while teaching this course and how I made sure to deliver some value to my …