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Understanding Freemium - Tips from the Trenches!

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I have been repeatedly asked for advice from product teams on how to make Freemium work for their products and because I am a person who likes to talk less and write more. Here I am with some tips from the trenches of product development.
So let’s start! 
What is Freemium? 
Freemium is a strategy in which a business acquires new user by hooking them in a with a free offering and later upselling them premium features and converting them into paying customers. This strategy can work on both a one-time fee or a periodic subscription fee and it widely popular with today’s internet-based products.
The term “Freemium” is a merger or two terms, free and premium, and was coined in 2006 but the practice is as old as 1980’s where businesses would lure in customers by giving them a basic set of services for free and then charge for the premium or value-added services.
How does it work? 
Let’s assume you have a software product with multiple features, you divide those features into …

The Best Books I Read in 2019

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Reading is my safe space and nothing can replace the feeling of flow when you are lost in an insightful book. Usually, I have a reading goal of 50 books a year but this year, I decided to take it slow and commit to reading 30 books only. My focus was on nonfunction and the idea was to pick as many different topics as possible but it turns out, feminism was the topic I read the most about and it helped me with quite a bit of answers and a whole lot of new questions about gender inequality and the way our world works. 
So here is my unordered list of the best books I read in 2019.  The Sixth Extinction: An Unnatural History by Elizabeth KolbertThe Likeability Trap: How to Break Free and Succeed As You Are by Alicia MenendezInvisible Women: Data Bias in a World Designed for Men by Caroline Criado-P√©rezWinners Take All: The Elite Charade of Changing the World by Anand GiridharadasWomen & Power: A Manifesto by Mary BeardWe Should All Be Feminists by Chimamanda Ngozi A…

#Ananke nominated for the prestigious World Summit on the Information Society Prize (WSIS) 2019

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The digital platform envisions to fill gender gaps in the creative economic landscape, empowering women and girls in ICTs and digital technologies. January 22nd, Dubai (UAE): Ananke – a Dubai-based, digital, multi-faceted, platform empowering women through awareness, advocacy and education, announces that it has been nominated for the prestigious World Summit on the Information Society (WSIS) awards 2019 to be held in April in Geneva Switzerland. Ananke has entered the phase of online voting where voting will continue till February 10th, 2019. It is open to public so everyone can vote. 
The World Summit on the Information Society, popularly referred to as WSIS, is an initiative ensuring that that the “Internet can become an important global resource, a resource critical to both the developed world as a business and social tool and the developing world as a passport to equitable participation, as well as economic, social and educational development.” The summit was initially held in two …