Image source: Google I have been repeatedly asked for advice from product teams on how to make Freemium work for their products and because I am a person who likes to talk less and write more. Here I am with some tips from the trenches of product development. So let’s start! What is Freemium? Freemium is a strategy in which a business acquires new user by hooking them in a with a free offering and later upselling them premium features and converting them into paying customers. This strategy can work on both a one-time fee or a periodic subscription fee and it widely popular with today’s internet-based products. The term “Freemium” is a merger or two terms, free and premium, and was coined in 2006 but the practice is as old as 1980’s where businesses would lure in customers by giving them a basic set of services for free and then charge for the premium or value-added services. How does it work? Let’s assume you have a software p
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